Digital marketing helps businesses reach more people, make more money, and connect better with customers. Unlike traditional marketing, it lets companies focus on specific groups and track their progress more easily.

Search Engine Optimization (SEO) means making your content and webpages better so they appear higher in search results. Search engines use algorithms to decide which pages are most relevant and rank them higher.

By using SEO techniques like keywords, meta descriptions, and links, your content will catch the search engines’ attention as important information and get ranked higher. Higher rankings mean more visitors and trust from customers.

Social media platforms allow users to connect and engage with one another through shared content. These websites were originally developed for social networking, but since then, social media has become a popular marketing approach. Businesses often use social media to showcase products and services, connect with current or potential customers, and boost brand awareness.

Absolutely! While word of mouth is valuable, most people nowadays look up and research companies online before buying anything. Having a presence online makes your company look reliable and spreads its name. Also, websites offer endless marketing strategies, like online shopping, customer service, and engaging with consumers.